There is so much at stake when selling a luxury property. This is the reason why as a seller, you want to get things right. You know that your investment is worth millions of dollars so you want to enter a deal where you can get a better value for your house.
There is a very small market for luxury homes in Calabasas. If you want to attract the right buyer, read on and follow these tips:
Know your clients
When you are marketing a luxurious property, you need to gauge the financial capacity of your prospects. Your marketing campaign is not intended for a wide audience but it only needs to appeal to a certain audience. Focus on getting the attention of high-end client’s so that you can avoid wasting time and energy on other people who are not qualified to buy your house.
Know your house
What do you know about your house? What are its selling points compared to other luxury properties? Aside from the physical building, what makes it special? How close is it to the city? What are the nearest school, church, restaurants? Are they just at a walking distance? You must be an expert on your own property. List down the things that make your house stand-out from the rest. If the house is old, its rich history can fascinate the buyer. Emphasize the special features as a powerful convincing tool.
Price it right
It is understandable that as a seller, you want to get the most out of a sale. But sometimes, the sentimental value of the house makes you think that it is more than its real worth. The truth is your client doesn’t care about your personal attachment to the house. When pricing your house, you really need to set aside your emotion. If you price it too high, it will stay in the listing for a long time; if low, you will not get even your ROI after the sale.
Another good selling point for luxury homes is the beautiful landscape that surrounds it. Luxury homes in Calabasas, for instance, are so enchanting to look at because most of them are surrounded by lush vegetation. When the weather is fine, more buyers can arrange a schedule for property viewing. This means that selling your home in unfavorable weather is a bad idea as most buyers cannot come for property viewing or if they do, they will not be totally impressed with what they will see.