Picket Fence Realtor

Leading Realtors Providing Quality Services

What We Love To Do

As an experienced real estate agent with over thirty years in the field, I can generally do more than most other agents operating solo.

Having raised my own family in this city, I have first-hand knowledge of all the schools, medical practices and other facilities, that you will be basing your house move on.

When you ask me to help you buy or sell your home, the first thing I want to do is really listen to what you have to say. So, this would be needing to know as much as possible about who you are and what your needs are.

However, once it is done, people are often amazed at how little they have to do, in order to sell or buy their new home!

From the Blog

Real Estate Marketing Tips for Beginners

Careers in the real estate industry can very overwhelming. Aside from great pay and work-at-your own schedule benefits, there are other profits that come along being a successful real estate agent.  

It can be said that success in the real estate industry can come either too soon or too long. There is no time frame for success in this business. If you are hungry to sell more, success can just happen in a snap. It is important, therefore, that you know what it takes to last in a very competitive real estate environment. Here are some tips for budding realtors like you: 

  1. Do not build a “salesman” image.

There is no concrete reason why so many people are allergic to the word “salesperson”. Many find talking to a “pushy” type of salesman irritating and a waste of time. When you are starting to build your profile online and when you begin introducing yourself, choose words that will give you images of a consultant rather than a salesperson. A consultant is someone that they can go to when they need assistance in either selling or buying a property.  It sends a strong message that your main goal is to “help” them solve their problems, instead of asking them to sell or buy something from you. 

  1. Set the right expectations.

Do not be blinded by how much money you can earn. You might be disappointed to know that your earnings may not be enough to cover the expenses you spent in closing a deal on your first client. Being a real estate agent is not a fast-track to become a multi-millionaire. Prepare yourself for possible setbacks that you will encounter along the way. 

  1. Create a Business Plan

Creating a business plan is like having a map that will help you chart your way out of a tunnel. It serves as your guide when making decisions. It also gives you other plans in case your decisions will not work out as expected. In your business plan, you can formulate your marketing plan like creating creating real estate videos and choosing from different video production companies Los Angeles. You can also maximize the usage of social media in your marketing plan.

4. Stick to your budget

Setting a budget is crucial especially when you are just starting as a realtor. You need to have a considerable budget to cover all your daily expenses such as gas, meals, office supplies, etc. As much as possible, do not put too much investment on your office clothes. Your clothes in your drawer may just be enough. Be thrifty while you are still hunting for your first sales. Create a feasible budget and stick to it no matter what.   

How to Stage Your Home

Staging is a very important factor in selling your house. Just like what buyers do when they do shopping, they are evaluating the worth of your house based on what they see. A well-organized and clean house can increase the perceived market price of it while a cluttered, unappealing house tends to drive prospects away. As the person selling your own house, here are some tips to help you outfit your house better.

Here are the latest trends in home staging:

1. Neutral Colors

Paint the walls in the living room with fresh neutral color. This instantly makes the room livelier and newer. If you are not a professional house painter, hire someone who knows how to do it well. Neutral colors nowadays have more choices, not just the regular beige color. Re-apply varnish or wood conditioner to furniture. The shine and the smooth texture of the furniture are always appealing.

2. Darker Colors Are Important As Well…

Use darker color on other parts of the house. As top Brentwood Los Angeles real estate agent, Arlene Rutenberg, notes deep shades of colors on the walls can make a bedroom cozy and intimate. If you don’t like to paint all the walls with darker tones, select a part where you like the attention to be drawn at. For smaller things like bookcases or plant holders, experiment with color combination to make the inside color more conspicuous, like a light green to highlight the white pottery displayed within.

3. Accessorizing Trilogy

When it comes to accessorizing, three is the number to remember. Vary the arrangement of the displays. Say, instead of lining up three decorations in a row, arrange them in a triangular pattern. Scaling is also important.  Vary the height and length of the accessories, with the smallest in front and the biggest at the back.

4. Freshen It Up!

Put some fresh flowers or live plants inside the house. Fresh sprigs of holly look amazing during winter days while homey flower arrangement is always inviting for any guest.

These simple steps can dramatically increase the saleability of your house.  They are also a do-it-yourself process (aside from the complex wall painting) so it stashes only a few bucks from your pocket.